Please be aware of the increasing popularity of vaping among our youth. A new device is showing up in classrooms called JUUL, an e-cigarette that can be concealed easily because it looks like a USB flash drive and has cartridges that are available in many kid-friendly flavors. JUUL now has the highest market share (in tracked channels), surpassing Reynolds’ Vuse as the most popular e-cigarette product. Here are some recent news articles about JUUL and youth:
· “A mango-scented flash-drive-looking device lets kids smoke in class,” Pittsburgh Post-Gazette, December 12, 2017: http://www.post-gazette.com/local/region/2017/12/12/JUUL-vaporizer-nicotine-flash-drive-small-concealable-e-cigarette/stories/201712120151
· “Teenagers Embrace JUUL, Saying It's Discreet Enough To Vape In Class,” NPR, December 4, 2017: https://www.npr.org/sections/health-shots/2017/12/04/568273801/teenagers-embrace-juul-saying-its-discreet-enough-to-vape-in-class
· “Juul e-cigs: The controversial vaping device popular on school campuses,” USA Today, October 31, 2017: https://www.usatoday.com/story/money/nation-now/2017/10/31/juul-e-cigs-controversial-vaping-device-popular-school-campuses/818325001/